Tokyo 2020
Tokyo 2020 Gold Partner – NTT
The Project Challenge:
As a first-time Olympic sponsor NTT has been facing paramount challenges in rights activation and delivery of the ultimate communications technology showcase.
NTT has asked TrueGold to design and deliver a series of Knowledge Transfer workshops to learn from experiences of its predecessors in London 2012 and Rio 2016. Following the workshops delivery, we were asked to help NTT East Corporation with a sales activation programme to maximise the Olympic opportunity for their Area Managers.
Solution:
TrueGold has developed a two-day workshop for NTT senior personnel including branch management, sales representatives, and marketing and communications managers involved in the sponsorship activation. The topics covered included:
1. Olympic Games-time Activation
2. Summary of Strategy for Executives, Sponsorship Strategy, Marketing and Business Growth
3. Olympic Sales & Marketing Strategy
4. PR, Brand and Communications
The workshop was delivered in Tokyo in January 2019, in English, with a consecutive translation into Japanese. The sales activation programme was designed in spring of the same year and delivered in Japanese over a number of workshops in Tokyo, and in English by a video link from the UK and Russia.
Results:
As a result of our continuous effort, NTT was equipped with highly relevant benchmarks for the Olympic sponsorship activation in a technology space.
We were able to provide information and guidance on such burning questions as: programme delivery team structure, objectives for research to be conducted pre and post-Games time, hospitality and employee motivation best practice, staff training toolkits, sales objectives and incentives, revenue achievement for sales and many more. This helped to increase the confidence of NTT’s stakeholders and employees and unleashed their creativity to harness this once-in-a-lifetime opportunity of the home Olympic Games.
As part of the deliverables against the sales activation programme we completed an extensive research into the Games-time practices of potential customers that are likely to affect demand for communication technology, studied the impact of the Olympic Games on business operations and examined risks to the business, its supply chain and infrastructure, including those posed by cyber-attacks and terrorism.
NTT-E was very much impressed by the high quality of our research outputs.
It totally exceeded their expectations. They regarded TrueGold as a 1st class consultancy firm.
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