Services

TrueGold Communications is uniquely positioned to provide first-class marketing, hospitality, PR and sponsorship advice to its clients with each project personally being overseen by a senior member of staff to ensure the work is delivered to the highest quality. Our extensive corporate experience in this sector, as well as a particular emphasis on major sports events and sponsorships, enables us to provide fully integrated marketing solutions for our clients across a range of sponsorship services.

Technology Partner Proposition

Technology has a unique place in the transformation of the Sports industry. Our extensive corporate, agency and events experience in the Technology sector includes working with such brands as BT, Canon, Embratel, Korea Telecom, NTT, Mitsubishi and Fujitsu. TrueGold is able to provide fully integrated marketing solutions combined with award winning experience in sport sponsorship for our technology clients across a range of services including:

SPONSORSHIP

Strategic sponsorship strategy and planning 

Evaluation

Programme evaluation, sponsorship rights audit and ROI assessment    

TECHNOLOGY

Assessment on the alignment of the company’s products and services with sponsorship delivery

COMMUNICATIONS

Corporate and operational communications planning across employee, social and media channels

MARKETING

Detailed marketing operations planning, including hospitality programming and budget management

SALES

Development of Business Development, sales enablement and senior client engagement programmes.

Our Process:

Taster webinar

Data gathering

Replay

Playbook - benchmarking and narrative

Workshop series

Programme development

Rights Holder & Local Partner Proposition

With effective methodology for sponsorship landscaping and proposition development, TrueGold has supported an enviable range of international Rights Holders like Tokyo 2020, PGA European Tour, 2019 Pan American Games, Formula One, IPC 2018 European Swimming Championships and IAAF 2017 World Athletics.

We are also recognised for developing creative strategy, managing global campaigns and driving commercial growth for brand sponsors through effective insight, compelling propositions, strategic brand development, partnership management and marketing innovation.

Sponsorship strategy and programme development

Sponsorship rights audit and evaluation

Activation planning and budget management

Programme evaluation and ROI assessment

Detailed marketing operations planning 

Including hospitality programmes and budget management

Corporate and operational communications planning

Including crisis communications

New business planning

Including sales enablement and client engagement activation

The working approach will be tailored to suit the individual client’s requirements whilst at all times ensuring a first class service is delivered on budget and on time.

Our Process:

Taster webinar

Data gathering

Workshop

Audit and evaluation

Strategy and planning